NEW DELHI: On the occasion of the International Day of Education, Tata Power unveiled its ‘Tree Mittra App’ as part of its commitment to #DoGreen and contribute to the collective well-being of our shared home – planet Earth. The United Nations declared the day in 2018, to honour the role of education in promoting global peace and sustainable development.
The company hopes to highlight the strength of individual potential to safeguard Earth through sustainable acts and inspire biodiversity champions to create a greener tomorrow with this one-of-a-kind campaign. The free, non-profit software was established with the goal of raising awareness about the value of biodiversity in India by providing people with a beautiful 52-picture desktop calendar, each image telling the story of a distinct Indian tree. With just a few clicks on their smartphone, each individual may become a true Tree Mittra, as the company has vowed to plant a sapling near its operational facilities in India for each app download.
Tata Power supports various projects and environment-friendly practises to motivate and involve its workers, customers, and stakeholders as India’s largest integrated power company focused on action leadership toward being a green and sustainable energy brand. Apart from making a significant contribution to the aforementioned agenda, the app provides access to unique tree information and raises awareness about the importance of green environmental practises, all while promoting sustainable messaging through visually appealing wallpapers that will be updated weekly in the background of mobile screens.