Urban Awareness Campaign to sensitize citizens on sanitation in Nagpur

In order to promote health and hygiene and raise awareness about good sanitation habits such as washing hands five times a day, using a toilet for defecation and adopting safe drinking water practices, a campaign has been launched recently by the Equi-City Team in various schools of Nagpur.
The Swachh Bharat campaign was launched on December 4. Given the scale of challenges that India faces in the areas of water, sanitation and hygiene (WASH), this programme is an effort to help India realise the goals of Clean India Mission by 2019.
In 2012, UNICEF identified India with the highest number of child deaths from diarrhoea and pneumonia globally – with 609,000 children dying each year before the age of five from these diseases.
It also recognised that while up to 99 per cent of Indian households have soap – it is predominantly used to wash clothes, dishes and for bathing. Hand washing rates among mothers across India are low and the rates are even lower for children. The campaign aims to first raise awareness about the necessary behaviour changes to be made through communication like advertising, which in its many forms has the power to reach millions and register simple messages.


Following is the summary of campaigns conducted by Equi-City Team in Nagpur:

Sanitation Awareness Campaign (SAC) at NMC Ganjipeth Urdu High School on January 8, 2019
The Equi-City Team along with the Nagpur Municipal Corporation (NMC) conducted a Sanitation Awareness Campaign and a Quiz Competition on January 8, 2019, between 3:00 pm to 5:00 pm at NMC Ganjipeth Urdu High School, Nagpur. The Awareness Campaign was carried in the Gandhibag Zone of Nagpur. The Equi-City Team helped to spread awareness in the residential areas and shops close to the school regarding the sanitation, environment and cleanliness of the urban center. The Equi-City Team carried out rally of students in the city and sensitized around 500 people to keep their surroundings clean.
Approximately 50 students of grades 5 to 10 participated in the quiz competition. The winners of the quiz competition for each class were given prizes. Followed by the quiz competition, the Equi-City Team carried out rally of students and teachers in the city. Instructors and students of school, joined this Sanitation Awareness Campaign very actively with great excitement
and delight.

SAC at Jaithala Secondary School on January 11, 2019
This awareness Campaign and Quiz Competition were conducted on the January 11, 2019, between 02:00 pm to 04:00 pm at Jaithala Secondary School, Nagpur. Students of the school participated in the Quiz Competition having questions based on Sanitation and Swachh Bharat Mission. The Equi-City Team also carried out a rally of students in the city and sensitized around 700 people to keep their environment clean.
About 70 students from grades 6 to 9 participated in this quiz. The winners of the quiz competition of each category were presented trophies. The Equi-City Team sensitized the school students and the residents of Jaithala area and urged people to use dustbins and keep the city clean. The slogans like “Clean city, Green City is my Dream City”, developed enthusiasm and integrity among the students to keep their town clean. Every Indian citizen is responsible for turning this nation into a swachh country. This campaign launched and inspired the city’s younger generation to be clean.

SAC at Kundan Lal Gupta Urdu Prathmik Shala on January 18, 2019
The Team along with the Nagpur Municipal Corporation (NMC) conducted a Sanitation Awareness Campaign and a Quiz Competition on January 18, 2019, between 02:00 pm to 04:00 pm at Kundan Lal Gupta Urdu Prathmik Shala, Nagpur. The Equi-City Team carried out rally of students in the city and sensitized around 700 people to keep their environment clean.
The aim of the sanitation campaign is to bring about behavioral changes in people and promote healthy practices, raise peoples’ awareness on cleanliness and strengthen Municipal Services systems in all areas. This campaign raised awareness on the cleanliness of the city by saying no to plastic, using jute or cloth bags instead of plastic bags, keeping the lakes clean, recycling and reuse of waste materials.

SAC at Makardhokda Hindi High School on January 19, 2019
The Team along with the Nagpur Municipal Corporation (NMC) conducted a Sanitation Awareness Campaign and a Quiz Competition on January 19, 2019, between 09:30 am to 12:30 pm at the Makardhokda Hindi High School, Nagpur. This effort also included a street play performed by the students raising the issues of sanitation in the city of Nagpur. Following which, the Equi-City Team carried out a rally of students in the Jagdish Nagar area and sensitized around 1000 people to keep their environment clean.
The rally began from school, the students and teachers along with the Equi-City team rallied in the nearby areas and spread the message of cleanliness and hygiene. Adding to this enthusiasm, the students also performed a street play to draw attention of the audience and delivered the message of the campaign to the mass. Aiming upon the ways of maintaining cleanliness around the city, the street play was a big show for the people around and had a strong message too. The Rally and Campaign was extremely successful and was accepted and valued by the occupants of the locality and others. The
Equi-City Team intends to move with this cause of Swachh Bharat mission and Sanitation to direct different campaigns in several regions of Nagpur for mobilizing the cleanliness campaign. It likewise aspires to bring topics to light among the cosmopolitan population of Nagpur.

SAC at Kapil Nagar Hindi Primary School on January 22, 2019
The Team along with the Nagpur Municipal Corporation (NMC) conducted a Sanitation Awareness Campaign and a Quiz Competition on January 22, 2019, between 12:00 pm to 02:00 pm at Kapil Nagar Hindi Primary High School, Nagpur. This campaign also included a Quiz Competition and a rally targeting areas around the vicinity of school conveying the messages on good sanitation and hygiene practices. The campaign also sensitized the residents on segregation of waste into wet and dry waste and the dumping of waste in allocated green and blue bins. The campaign successfully sensitized around 500 citizens in the locality through the medium of rally conducted by the students, teachers and the Equi-City team.

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