Puri launches MoHUA’s Mega Campaign ‘Meri LiFE, Mera Swachh Shehar’

NEW DELHI: Hardeep Singh Puri, Minister for Housing and Urban Affairs, Government of India, launched a mega campaign titled ‘Meri LiFE, Mera Swachh Shehar’ in order to bring collective action towards protecting and preserving the environment and bring about a pro-planet behavioural change.

This campaign is all about championing the RRRs of waste management – Reduce, Reuse, and Recycle – which is to adopt the principles of making ‘wealth’ from waste with citizens actively refurbishing old items for reuse.

This nationwide campaign aims to highlight cities to setup ‘Reduce, Reuse, Recycle (RRR) Centres, one-stop collection centers, for citizens to contribute clothes, shoes, old books, toys, and used plastic to be reused or recycled.

The RRR centres are scheduled to be launched nationwide on May 20, 2023, and will serve as a one-stop solution for citizens, institutions, commercial enterprises, etc to deposit unused or used plastic items and will be given to different stakeholders to be refurbished for reuse or would be made into new products, thus truly taking forward the Government’s vision of circular economy.

This campaign will culminate on June 5, 2023, with the ‘Pledge for LiFE’ which will be undertaken by everyone on the occasion of the World Environment Day.