COPENHAGEN: In a unique initiative to bring focus on climate change, Denmark ran a telethon event described as the world’s first to focus on the climate. The objective of the whole event was to raise 20 million kroner which would be invested in planting 1 million trees across the country. Each donation of 20 kroner would see one tree planted. The event was broadcasted on public TV channel TV2 and generated enough donations to plant 914,233 trees.
“It’s a positive way to inspire people, showing how to make a difference, with a small act to tackle the climate crisis,” said Kim Nielsen, founder of the Growing Trees Network Foundation, which is part of the project.
“It’s the first time a charity show has focused on climate issues on TV, it’s very exciting. One million trees it’s not a lot in a global perspective, but the idea is to make people aware of what they can do,” Nielsen added.
The first trees are expected to be planted sometime between late October and late November in protected areas owned by certain municipalities, the State or the Church in Denmark.